Beteilig Dich uncovered
With brand unit uncovered, we share a more personal perspective on our work. Not just the finished identities, campaigns, and spaces, but the ideas and the people behind them.
In finance, law, and industry, trust is earned through consistency, expertise, and long-term vision. We help organisations articulate these qualities through strategic positioning, visual identity, and communication systems that bring clarity to complex environments.
Our collaboration with Wiener Börse goes back many years. It began with a comprehensive corporate identity and design relaunch and has since evolved into a long-term partnership spanning a wide range of initiatives, including the exchange’s 250th anniversary. Most recently, we were tasked with a new challenge: helping a younger generation engage with the world of investing and capital markets.
At a time when financial literacy is becoming increasingly important, Wiener Börse sees it as part of its responsibility to create awareness, encourage informed decision-making, and foster a greater understanding of economic relationships. Investing is not only about taking ownership of one’s own future—it also supports businesses, innovation, and sustainable economic growth.
For this initiative, we developed a digital campaign designed to make financial education more accessible, engaging, and relevant. The central challenge was not how to explain the capital market, but how to make it meaningful for young people without sounding instructional or distant.
The question wasn’t ‘How do we explain the capital market?’ It was ‘How do we reach people and become part of their story?
This thinking led to “Beteilig Dich” – a digital platform and cross-channel campaign featuring content hubs, videos, social content, and a podcast format. The goal was to spark curiosity, share knowledge, and create new points of access to the topic of investing.
A case about responsibility, trust, and how to make complex topics relevant for the next generation.