Leitsystem Breitenbrunn
For ” Neuer Strand Neusiedlersee” , Brand Unit developed a clear and functional wayfinding system that intuitively guides visitors from the parking lot into the recreational area.
The goal was to make movement across the expansive site easy to understand and to ensure that the various areas—from the swimming area and boat dock to Restaurant Libelle, the kiosk, Guesthouses am Neuen Strand Neusiedlersee, camping, and glamping—are simple to find.
The wayfinding system was carefully aligned with Neuer Strand’s existing brand identity. Typography, color palette, and design language reflect the visual character of the area and translate it into an orientation system that blends harmoniously into its surroundings.
Clear information hierarchies, a minimalist design approach, and easy-to-read signage make navigation feel effortless and intuitive.
In this way, the wayfinding system combines functionality with brand identity: it guides, informs, and at the same time strengthens Neuer Strand’s visual presence as a contemporary lakeside leisure destination.
