Altitude 1.511 m – Casa Cook Madonna
With Altitude 1.511 m, Casa Cook Madonna in the Dolomites gains a culinary identity that combines Michelin-driven precision with a reduced, site-specific design language.
Located in Madonna di Campiglio — one of Europe’s most renowned ski destinations — Casa Cook positions itself as a hospitality destination between alpine context and contemporary lifestyle.
As an integral part of the hotel, Altitude 1.511 m extends this vision into a gastronomic dimension: shaped by Michelin-starred chef Jacob Jan Boerma, the concept brings together clarity, quality, and an accessible interpretation of soul food.
The visual identity reflects this approach through a deliberately reduced system. The elevation of 1.511 meters becomes the defining feature, condensed into a distinctive typographic detail that anchors the project in its location — subtle yet highly recognizable.
This principle is complemented by a geometric form with cut-off edges, introducing a controlled sense of dynamism. Conceived as a flexible image frame, it structures applications across media and establishes a coherent, scalable system for the entire brand communication.