Brand Strategy & Brand Positioning
Every strong brand begins with strategy. By asking the right questions, we shape focus, direction, and lasting impact.
Let’s be honest: can you describe in 30 seconds what makes your brand truly unique—and what feeling it should evoke in your audience?
Not your company. Not your products. Your brand. Try it.
Every branding process starts with positioning and a strong strategic foundation. At Brand Unit, strategy means curiosity first: we don’t claim to have the right answers—we ask the right questions.
Through an in-depth discovery phase, we explore your goals, challenges, and opportunities to uncover the essence of your brand and define a future-oriented vision. In doing so, we work with companies that hold or aspire to market leadership — brands that intentionally shape their impact and aim to secure their position in the market for the long term.
Thanks to Brand Unit, we’ve sharpened our brands and defined a clear positioning. That has propelled us forward tremendously in our marketing and strategic direction. Today, I just wonder: why didn’t we do these workshops sooner?
Our consultancy covers positioning and purpose, brand architecture, tone of voice, and developing communication strategies—always with the goal of translating complexity into clarity, creating growth, relevance, and long-term impact.
After this phase of defining your brand strategy, you’ll know exactly who you’re speaking to and how you want to be perceived—internally and externally.
Customers and stakeholders will understand your brand on a deeper level than simply appreciating a beautiful logo. A clear brand strategy is the foundation on which strong, memorable, and successful brands are built—and the key to leading them into the future.